Google Plus might not be the leading social media platform in the digital marketing realm, but it is essential to the success of your online marketing strategy and ranking. Google nowadays displays business pages on search engine results page. Your business page appearing on search results will boost the organic visibility of your Google Plus page.
Here are simple and actionable practices that you can use to position your Google Plus business page for success.
Make Regular Updates
Updating the page provides users with fresh content, and you can bet that Google will reward you generously for that. The best SEO companies here in Singapore recommend making updates every 72 hours. You should also engage in conversations and strive to get as many followers as possible.
Acquire a Local Phone Number
If you are targeting local customers, having a local phone number that they can use to get in touch with you will boost your online digital marketing campaign. Other benefits that you will enjoy include increased walk-in traffic, better ranking on social searches, and more business leads. Most customers prefer doing business with firms that are close to their locations, as they know they can get fast responses to their queries as well as quick delivery of the products to their premises.
Provide Information on the Opening Hours
Providing information on when your open and close the business will help customers to know when to visit or place an order. The more information you have on your profile, the higher the ranking that you will achieve. Go an extra step and include payment options and images to boost user engagement rates.
Finally, the reputable web development agencies here in Singapore allow clients to post reviews of the services on their Google Plus pages. Google is known to rank pages that have reviews higher as they provide more value to the users as compared to those that have no reviews. Hence, enable reviews to boost your organic traffic.